Where do you look when you need a mechanic to service your car or a plumber to fix that leaky tap? You probably search online.
SEO is the key to boosting your visibility and getting more traffic to your website. A Melbourne Melbourne search engine optimisation company will create a strategy to generate qualified leads, both now and soon.
Keyword research
Keyword research is a vital part of any SEO strategy, and it should be one of the first things you do before launching your website or creating content. It involves discovering and analysing search terms that people enter into Google and can provide valuable insight into how your audience searches for products or services you offer. It can also help you decide which keywords are most relevant to your business and how to optimise your website for them.
A good search engine optimisation agency will use keyword research to understand your audience and their needs. They will then create a keyword strategy aligning with your objectives and goals. This will make it easier for you to achieve your desired results. They will use various tools to help you identify the best keywords for your business, including keyword planners and competitive analysis tools. They will also look at the keywords that your competitors are targeting and see how you can compete with them on the search engine results page (SERP).
When conducting keyword research, it is essential to consider the user’s intent when choosing a keyword. This will determine the type of visitors you want to attract and how likely they will convert into customers. Keyword research can also reveal the relevance of a specific search query to a website page, and it can help you optimise pages for different stages of the user journey.
Search queries are usually divided into four categories: informational, navigational, commercial, and transactional. Each class has a different purpose and users’ intent, so it is essential to understand them when choosing keywords. For example, a user interested in buying a product will most likely be looking for a product page, while a user who wants to know how to do something will need to find a blog post explaining the process.
When choosing keywords, focusing on those with a high monthly search volume is essential. However, it is also important to consider other factors, such as the competition and difficulty ranking for that phrase. Using the right keywords can help you rank higher in Melbourne search engine optimisation and attract more qualified traffic.
On-page optimisation
SEO is a complex process that involves optimising your website’s content and HTML code. It also involves building relationships with other websites and blogs to generate backlinks. However, on-page optimisation is the most crucial element of any website because it directly impacts the performance of your search engine rankings.
On-page optimisation is using keyword research to improve the quality and ranking of your web pages. It includes creating relevant, informative content, ensuring that your website meets the needs of search engines, and using keywords in the right places (without repeating them too often). On-page optimisation can help you rank higher in search engine results pages and get more organic traffic from searchers.
On-page SEO also helps you improve your website’s user experience. It makes sure that your site loads quickly and is easy to navigate. It can also help you optimise images by adding alt text and setting up internal linking strategies. It can even help you make your website accessible to people with disabilities by implementing proper heading and navigation structures.
An excellent on-page optimisation strategy should focus on both pre-click and post-click optimisation. The former includes the title tag, URL, and meta description, visible in SERPs before users click on them. The latter comprises the web page content, primary copy, and images. It can also include other on-page optimisation tactics, such as reducing the number of 404 errors, speeding up website load time, and making the site mobile-friendly.
In addition, it is essential to consider the intent of your target audience when writing page content. For example, if you’re selling snowboards, your URL should include the product name or a keyword that indicates its purpose. It should also be short so that users can memorise it quickly.
While many companies promise to guarantee top-notch SEO services in Melbourne search engine optimisation, it’s essential to understand what they mean by “top-quality.” They may use the right keywords but probably miss the mark when addressing user intent. So, to generate qualified traffic, hire an SEO agency that offers quality service and a proven track record.
Local SEO
Local SEO is a marketing strategy that boosts the visibility of businesses in specific geographic locations. It involves optimising various aspects of websites for search queries performed by local customers and users. It also prioritises keywords and phrases relevant to the targeted area. This makes local SEO an excellent option for small businesses that want to increase their online presence and reach in specific markets.